Meet The Team

Allan Hardenberg, CEO and co-founder of ALDA, has been an important player in the international events industry for decades. Allan has come a long way from organising his first events in an old industrial warehouse during the 90s to putting on ALDA shows for audiences larger than 50.000 at events centered around Armin van Buuren. ALDA is now an international powerhouse in event production, promotion and concept development, operating from offices in Los Angeles, Hong Kong, Cologne, Bucharest, Pula and Amsterdam with 1500 events to date, organised in 57 countries. “The artist has always been central to everything we do, whether that’s an Armin solo show or a festival with lots of stages and artists,” says Allan. Whilst ALDA’s focus will always be ‘behind the scenes, Allan realised in recent years that for ravers, it is also important to know the festival promoter. “We are therefore trying to become more and more visible as ALDA to our festival audiences.”

Allan Hardenberg’s partner in crime from the very beginning, ALDA co-founder David Lewis is also known from his involvement in Armin van Buuren’s record label Armada Music and his own booking and artist management agency David Lewis Productions. David is always keeping a keen eye on developments in the scene in order to keep on top of things: “DJ sets have become shorter than they used to be a decade ago with lots of visuals and entertainment. We’ve changed our way of working and that’s why we still operate in the premier league. Had I not done this I would probably be out there selling candy.”