ALDA’s Vision

Turning the world into one huge dance floor

Music and dance floors enable us to escape everyday life. Our mission is to create extraordinary experiences for music lovers worldwide so that fans can get lost in the magic of music. Together with the world’s best artists and DJs, we create magic on countless mainstages and more intimate areas around the world. In the end we believe people are basically the same anywhere on the planet, but with offices in Amsterdam, Los Angeles, Hong Kong, Bucharest and Cologne, we have also learned to cater to subtle local differences in audience preferences. This is how we turn the world into one huge dance floor:

FREEDOM

WE WELCOME EVERYONE, WE WANT YOU TO BE YOURSELF, EXPLORE AND CONNECT WITH PEOPLE ALL AROUND THE WORLD. LET’S CELEBRATE OUR FREEDOM TOGETHER!

LOYALTY

NO MATTER IF YOU’RE AN ARTIST, VISITOR, EMPLOYEE, PARTNER, SPONSOR OR SUPPLIER, WE BELIEVE IN LOYALTY. IN THE END IT’S ABOUT LONG-TERM RELATIONSHIPS, THAT’S HOW WE LOVE TO DO BUSINESS.

POSITIVE VIBES

WE ARE DRIVEN BY SPREADING POSITIVE ENERGY ALL OVER THE WORLD THROUGH OUR EVENTS. WE FOCUS ON POSSIBILITIES AND MAKE THE IMPOSSIBLE POSSIBLE, ALWAYS!

WOW EXPERIENCE

INNOVATION & CREATIVITY IS WHAT WE BREATHE, NOTHING IS IMPOSSIBLE! WE HAVE AMAZING STORIES TO TELL AND TAKE YOU ON A JOURNEY TO CREATE MEMORIES TOGETHER THAT WE’LL TREASURE.

FOREVER YOUNG

WE MAKE SURE WE NEVER LOSE OUR INNER CHILD AND NEITHER SHOULD YOU. WE MAKE SURE TO FEEL ALIVE! BY SPREADING THIS FEELING THROUGH OUR EVENTS, WE AIM TO MAKE YOU FEEL THE SAME.

Our Fans

Our mission is to bring the best immersive music experiences to music lovers all over the world and we have done so in 57 countries worldwide. Our fans are an integral part of every music experience we create.

Messages from fans

“AMF is the best indoor festival during ADE with amazing innovation B2B sets. As usual the AMF show is the world’s biggest level of production. That’s why it’s one of my favorite festivals ever. Thank you all for the great memories. I can’t wait to join again with all my friends. We’ll always own the night…”

- Marco D., AMF fan

“I was so lucky to have experienced this biggest trance event in the world, A State of Trance. The music and all the sets were amazing, and the crowd was fantastic! The three sets of Armin van Buuren were formidable, legendary. I will never forget this magical night. Armin was fantastic, the Mr. Perfect. I want to be there right now again.”

- Helen T., A State of Trance fan

“A Day at The Park was so well organized! The ambiance was very good, and it was a great day to dance, drink and flirt. I didn't know what to expect at first, but it has exceeded all my expectations! I'm super excited to get wild next year again.”

- Shirley W., A Day At The Park fan

The Way We See Things

We love the beautiful things in life and keep these in mind while we work. Innovation & creativity is what we breathe which means that with us, nothing is impossible! We treasure our inner child and this positive energy is reflected in all of our events. This means that we think anyone should be free to express themselves the way they want to - that’s ultimate freedom... Lastly, we strongly believe in loyalty and therefore long-term relationships with artists, ravers and employees are key in what we do.